We measure campaign success using key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, cost per acquisition (CPA), and return on investment (ROI). These metrics help us evaluate campaign performance and make data-driven optimizations.

A/B testing involves creating two versions of an ad or landing page to compare their performance. By testing different elements like headlines, images, or call-to-actions, we can identify the most effective variations and optimize your campaign for better results. A/B testing helps us continually improve campaign performance and achieve higher conversion rates.